250+ Pennsylvania-based brands come together to share fresh ideas, solve problems and make meaningful connections.
CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS
WHAT TO EXPECT:
Marketing leaders from major brands:
Chief Marketing Officers, Chief Brand Officers, Vice Presidents & Directors
- Experts from numerous industries, including: Consumer Brands, Retail, QSR, Travel & Tourism, Healthcare, Higher Education, Sports & Entertainment, Energy & Construction
A fun day of learning, meaningful networking and spirited debate:
7 interactive discussion panels
Q&A with 50+ speakers
4+ hours of social and networking time with fellow attendees
- Social events! Including a welcome breakfast, lunch & a cocktail party!
You'll come away with fresh ideas to inspire your audiences;
You'll acquire new tools to tell your brand's story;
You'll build exciting new relationships with other marketers, brands and partners;
You'll discover exciting common ground with a vibrant, diverse community of fellow marketers.
MEET OUR KEYNOTE SPEAKERs
VP & Chief Marketing Officer
Chief Marketing Officer
MEET OUR SPEAKERS
FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:
get your ticket
PRE-REGISTRATION IS REQUIRED FOR ALL ATTENDEES
DOWNLOAD THE AGENDA
The Pennsylvania Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,
PROGRAM AT A GLANCE:
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 - Keynote Presentation: The Evolution of Grocery Marketing
As customers evolve, so must retailers and that’s especially true when it comes to grocery retailers and their marketing strategy. While it can be challenging, brands that listen to customers, embrace change, leverage their strengths and act with courage will be well-positioned for long-term success. In this keynote, learn how GIANT, a brand with a rich heritage and a passion for innovation, has evolved its approach to marketing over its 96-year history and is leveraging its passion for Pennsylvania as it looks to continue its momentum in an ever-competitive industry for 2020 and beyond.
10:00 - Panel: Differentiation & Engagement through Content
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?
10:40 - Morning Break
Morning Networking Break; coffee, light refreshments and networking
11:10 - Panel: Women & Leadership in Marketing
Fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.
12:00 - Keynote Presentation:
Customers, Culture, and Building Brand Connection
Effective story-telling is at the core of any successful marketing program. More and more, as customers develop more digital relationships with brands, they expect to understand how your brand connects with culture – whether it’s your position on societal issues, your intersection with pop culture, or relevant work you are doing with other customers like them. This keynote will focus on how TE Connectivity is building a brand story-telling approach focused on cultural tie-ins and the success we’re seeing with it in customer acquisition and retention.
12:20 - Lunch
Networking Luncheon; lunch, refreshments and networking
1:20 - Panel: Customer Experience, Care & Insight
How are brands measuring and enhancing customers’ excitement and satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted? Marketers compare perspectives and share best practices from B2B and B2C markets.
2:00 - Panel: Meaningful Digital and Mobile Engagement
Innovation and personalization in mobile apps, digital media and IoT - brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
2:50 - Afternoon Break
Afternoon Networking Break; coffee, light refreshments and networking
3:20 - Panel: Reputation Management & Nurturing Loyalty
A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?
4:00 - Panel: Building a Successful Brand/Agency Collaboration
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?
4:40 - Cocktail Party & Networking Reception
The Pennsylvania Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I SIGN UP?
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
Loews Hotel, 1200 Market St, Philadelphia, PA 19107
IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE