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PENNSYLVANIA MARKETING SUMMIT

october 23, 2019  //  #pamktg  //  philadelphia, pa

 
 
 

250+ Pennsylvania-based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

Marketing leaders from major brands:

  • Chief Marketing Officers, Chief Brand Officers, Vice Presidents & Directors

  • Experts from numerous industries, including: Consumer Brands, Retail, QSR, Travel & Tourism, Healthcare, Higher Education, Sports & Entertainment, Energy & Construction

A fun day of learning, meaningful networking and spirited debate:

  • 7 interactive discussion panels

  • Q&A with 50+ speakers

  • 4+ hours of social and networking time with fellow attendees

  • Social events!  Including a welcome breakfast, lunch & a cocktail party!

You'll come away with fresh ideas to inspire your audiences;  

You'll acquire new tools to tell your brand's story;  

You'll build exciting new relationships with other marketers, brands and partners;  

You'll discover exciting common ground with a vibrant, diverse community of fellow marketers.

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MEET OUR KEYNOTE SPEAKERs

 
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Matt Simon

VP & Chief Marketing Officer

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Kari Janavitz

Chief Marketing Officer

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MEET OUR SPEAKERS


FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 
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Brigid McGivern

E: brigid@icsummits.com

T: 978.481.7805

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get your ticket

 

WHAT’S INCLUDED:

  • Main Conference & Exhibition

  • Executive Networking Luncheon

  • Summit Cocktail Party

  • Keynote Presentations

  • Networking Breakfast Reception

VENDOR CONTACT:

BRAND CONTACT:

PRE-REGISTRATION IS REQUIRED FOR ALL ATTENDEES

ATTENDEES

Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

DOWNLOAD THE AGENDA

 

The Pennsylvania Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,

 

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PROGRAM AT A GLANCE:

 

 

8:00 AM 

Welcome Reception & Registration; badge collection, light refreshments and networking.

9:00 - Morning Keynote Address

 10:00 - Panel: Differentiation & Engagement through Content

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories?

 10:40 - Morning Break

Morning Networking Break; coffee, light refreshments and networking

11:10 - Case Study Presentation: Problem, Solution, Outcome, Q&A

11:30 - Panel: Women & Leadership in Marketing 

Fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.

12:10 - Late Morning Keynote Address

12:30 - Lunch 

Networking Luncheon; lunch, refreshments and networking

 

1:30 - Panel: Customer Experience, Care & Insight

How are brands measuring and enhancing customers’ excitement and satisfaction? How are they using attribution channels to reach their audiences while keeping their data private and targeted? Marketers compare perspectives and share best practices from B2B and B2C markets.

2:10 - Panel: Meaningful Digital and Mobile Engagement

Innovation and personalization in mobile apps, digital media and IoT - brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

2:50 - Afternoon Break

Afternoon Networking Break; coffee, light refreshments and networking

3:20 - Panel: Reputation Management & Nurturing Loyalty

A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?

4:00 - Panel: Building a Successful Brand/Agency Collaboration

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?

4:40 - Cocktail Party & Networking Reception

If you have data that you can’t do anything with... purge it!
— Stephen Bontempo, Vice President, US e-commerce & Customer Marketing - QVC

MEET THE SPONSORS

SPONSORS COMING SOON, CHECK BACK FOR UPDATES!

 

FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

 
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Ryan Bernhey

E: ryan@icsummits.com

T: (631) 604 8834


IN PARTNERSHIP WITH

 
 
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FAQS

 

WHO ATTENDS?

The Pennsylvania Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

HOW DO I SIGN UP?

Tickets are on sale here!

HOW DO I BECOME A SPONSOR?

Easy!  Contact Ryan Bernhey to find out about the remaining openings - ryan@icsummits.com

ARE THERE NETWORKING OPPORTUNITIES?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

LOCATION/VENUE

Loews Hotel, 1200 Market St, Philadelphia, PA 19107

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IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE